Senior Visual Designer

I design
things that

I design
things that

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Senior Designer with over 12 years of experience creating comprehensive brand developments and intuitive websites. I translate complex visual identities into scalable digital and physical touchpoints.

Daniel Ruiz
Daniel Ruiz
Years
Clients
Projects
    • Branding

    • UI / UX Design

    • Print Production

    • Visual Identity

    • E-commerce

    • A/B Testing

    • SEO/AEO/GEO

    • Branding

    • UI / UX Design

    • Print Production

    • Visual Identity

    • E-commerce

    • A/B Testing

    • SEO/AEO/GEO

    • Branding
    • UI / UX Design
    • Print Production
    • Visual Identity
    • E-commerce
    • A/B Testing
    • SEO/AEO/GEO

Core Competencies

Translating complex ideas into scalable, high-impact experiences.

Pyramid with noise texture
Cylinder with noise texture

UI/UX & Web Design

End-to-end interface design and responsive web layouts grounded in user-centric best practices.

E-Commerce Platforms

Architecting robust, conversion-optimized storefronts using advanced CMS tools to serve global communities.

Brand Scalability

Creating comprehensive corporate identity manuals and visual guidelines to ensure strict cross-channel consistency.

Digital & Print Production

Executing high-end packaging, large-format event signage, and promotional collateral for diverse markets.

Multimedia Marketing

Orchestrating multi-channel campaigns utilizing motion graphics, AI creative tools, and strategic marketing funnels.

Brand Architecture

Building and evolving visual identities from the ground up to establish strong, recognizable market presences.

UI/UX & Web Design

End-to-end interface design and responsive web layouts grounded in user-centric best practices.

E-Commerce Platforms

Architecting robust, conversion-optimized storefronts using advanced CMS tools to serve global communities.

Brand Scalability

Creating comprehensive corporate identity manuals and visual guidelines to ensure strict cross-channel consistency.

Digital & Print Production

Executing high-end packaging, large-format event signage, and promotional collateral for diverse markets.

Multimedia Marketing

Orchestrating multi-channel campaigns utilizing motion graphics, AI creative tools, and strategic marketing funnels.

Brand Architecture

Building and evolving visual identities from the ground up to establish strong, recognizable market presences.

UI/UX & Web Design

End-to-end interface design and responsive web layouts grounded in user-centric best practices.

E-Commerce Platforms

Architecting robust, conversion-optimized storefronts using advanced CMS tools to serve global communities.

Brand Scalability

Creating comprehensive corporate identity manuals and visual guidelines to ensure strict cross-channel consistency.

Digital & Print Production

Executing high-end packaging, large-format event signage, and promotional collateral for diverse markets.

Multimedia Marketing

Orchestrating multi-channel campaigns utilizing motion graphics, AI creative tools, and strategic marketing funnels.

Brand Architecture

Building and evolving visual identities from the ground up to establish strong, recognizable market presences.

Featured Work

Case studies in brand architecture and UI/UX.

  • FlowPay
  • MunchRun
  • Pulse HR
  • Medibridge
  • FlowPay
  • MunchRun
  • Pulse HR
  • Medibridge
  • FlowPay
  • MunchRun
  • Pulse HR
  • Medibridge
  • B2B E-commerce Platform
  • Food Delivery
  • Saas
  • Mobile App
  • B2B E-commerce Platform
  • Food Delivery
  • Saas
  • Mobile App
  • B2B E-commerce Platform
  • Food Delivery
  • Saas
  • Mobile App

Expertise

I'm highly skilled in
the tools that matter.

  • figma
  • framer
  • Adobe Illustrator
  • Adobe Photoshop
  • Notion
  • Miro
  • Adobe After Effects
Figma

Figma

Expert-level UI/UX design, prototyping, auto-layout, component libraries and design systems.

Figma

Figma

Expert-level UI/UX design, prototyping, auto-layout, component libraries and design systems.

Adobe Creative Suite

Adobe Creative Suite

Illustrator for branding, Photoshop for editing, After Effects for motion and micro-interactions.

Adobe Creative Suite

Adobe Creative Suite

Illustrator for branding, Photoshop for editing, After Effects for motion and micro-interactions.

Framer

Framer

Web design and development. Landing pages, Saas sites, portfolio templates, CMS, animations.

Framer

Framer

Web design and development. Landing pages, Saas sites, portfolio templates, CMS, animations.

Design Thinking & Craft

  • Alignment

  • Colors

  • Consistency

  • Typography

  • Visual Cues

  • Hierarchy

  • proximity

Cohesive Visual Strategy

Maintaining rigorous brand compliance from initial style guide creation through final front-end development handoffs.

EXPERIENCE

Years

End-to-End Brand Ecosystems

Building holistic brand architectures and translating complex visual requirements into highly functional UI/UX and conversion-optimized websites.

COLLABORATION

Cross-Functional Leadership

Seamlessly bridging the gap between brand strategy, visual design, and front-end development.

Developer

Marketing

Projects Shipped

Delivered across startups & growing teams.

Languages

  • English

  • Spanish

MY DESIGN PROCESS

Define

Conceptualize

Wireframe

Build

Launch

Design Thinking & Craft

  • Alignment

  • Colors

  • Consistency

  • Typography

  • Visual Cues

  • Hierarchy

  • proximity

Cohesive Visual Strategy

Maintaining rigorous brand compliance from initial style guide creation through final front-end development handoffs.

EXPERIENCE

Years

End-to-End Brand Ecosystems

Building holistic brand architectures and translating complex visual requirements into highly functional UI/UX and conversion-optimized websites.

COLLABORATION

Cross-Functional Leadership

Seamlessly bridging the gap between brand strategy, visual design, and front-end development.

Developer

Marketing

Projects Shipped

Delivered across startups & growing teams.

Languages

  • English

  • Spanish

MY DESIGN PROCESS

Define

Conceptualize

Wireframe

Build

Launch

Design Thinking & Craft

  • Alignment

  • Colors

  • Consistency

  • Typography

  • Visual Cues

  • Hierarchy

  • proximity

Cohesive Visual Strategy

Maintaining rigorous brand compliance from initial style guide creation through final front-end development handoffs.

EXPERIENCE

Years

End-to-End Brand Ecosystems

Building holistic brand architectures and translating complex visual requirements into highly functional UI/UX and conversion-optimized websites.

COLLABORATION

Cross-Functional Leadership

Seamlessly bridging the gap between brand strategy, visual design, and front-end development.

Developer

Marketing

Projects Shipped

Delivered across startups & growing teams.

Languages

  • English

  • Spanish

MY DESIGN PROCESS

Define

Conceptualize

Wireframe

Build

Launch

Frequently
Asked Questions

Common questions about my availability, design process, and digital strategy.

When are you available to start a new role or project?

When are you available to start a new role or project?

How do you approach SEO, AEO, and GEO in your web designs?

How do you approach SEO, AEO, and GEO in your web designs?

What does your primary design and development stack look like?

What does your primary design and development stack look like?

Do you handle both digital platforms and physical print production?

Do you handle both digital platforms and physical print production?

Where are you based, and do you work remotely?

Where are you based, and do you work remotely?

What is your approach to building and scaling e-commerce platforms?

What is your approach to building and scaling e-commerce platforms?

Let's Build Something Exceptional.

With over a decade of experience spanning UI/UX, web development, and comprehensive brand strategy, I turn complex challenges into elegant digital solutions. Drop me a message about your next project, and we can explore the possibilities.

Let's
design
shape
elevate
something exceptional.
  • Social

  • Location

    Buffalo Grove , IL

Let's
design
shape
elevate
something exceptional.
  • Social

  • Location

    Buffalo Grove , IL

Let's
design
shape
elevate
something exceptional.
  • Social

  • Location

    Buffalo Grove , IL